The Uncomfortable Truth About Getting Customers

Here’s something most “gurus” won’t admit:
We don’t know how to get your customers.

That’s not because we’re clueless - it’s because no one knows your exact formula yet. Customer acquisition isn’t copy-paste; it’s discovery through testing.

Why this matters

Every founder wants the shortcut - the viral funnel, the one ad that prints money, the influencer who blows up your brand overnight. But those “hacks” only work in hindsight. What worked for someone else rarely works the same way twice.

The smarter approach:

Think like a scientist.

1. Form your hypothesis.

Based on your business type, audience, and price point, pick 2–3 likely acquisition channels. (Example: Google Ads, trade shows, or influencer marketing.)

2. Test evenly.

Give each channel a fair budget and time window. Don’t fall in love too early - your gut’s often wrong.

3. Let the data decide.

Track cost-per-lead, cost-per-customer, and ROI. You’re not looking for the prettiest campaign - you’re looking for the most efficient one.

4. Kill the losers.

If a channel’s not converting, move on fast. Winners get more fuel; losers get cut.

Why this works

This mindset shifts you from gambling to experimentation. Instead of “hoping” an ad works, you’re building a predictable machine - one that compounds over time.

And if you ever see a guru aggressively pushing a specific marketing channel? Odds are, they’re selling a course about it.

The truth is simple but powerful:
There’s no universal funnel. There’s only a system - yours - built through testing, measuring, and refining.

So stop guessing. Start experimenting. That’s real entrepreneurship.