Season 18

Nicole Cherie Hesse

Founder of Real Unicorns Don’t Wear Pants

Nicole Cherie Hesse, also known as the “Mouthy Bartender Turned Mouthy Millionaire”—is a dynamic, self-made business leader. Originally aspiring to become a lawyer, she pivoted to bartending and quickly rose in the mixology world, competing globally and working as a bar consultant for major brands. Despite outward success, Nicole faced personal struggles until sobriety sparked a transformative shift. Within just 13 months, she built a seven-figure business using her bold, authentic approach to marketing—what she calls “Catalyst Marketing”—empowering coaches and entrepreneurs to attract their dream clients without relying on outdated sales tactics. Her brand, Real Unicorns Don’t Wear Pants, along with her reputation as a Forbes-featured mindset mentor and podcast host, highlights her unapologetic energy and focus on mindset as a growth driver.

Featured Seasons

See this judge in action on The Blox.

Applications for The Blox Are Closed. Still Searching For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Group of startup founders collaborating with a mentor in a modern office, symbolizing BetaBlox’s incubator program that doubles business survival rates with hands-on coaching and skin-in-the-game support.

Binge The Blox Now

Watch every episode of the The Blox