Funnel Marketing For Startups (S6E3)


In this episode, you’ll get to see the first Blox-Off of the season. For those who aren’t in the know, here’s how the Blox-Offs go down: Each of the individual pod winners will be tasked with an on-the-spot challenge which they will present one by one in front of everyone, minus the other pod winners, who are whisked away to a sound-proof room. The judges will rank the contestants from 1-6, and this, along with the daily challenge, will be used to determine who is sitting in the top three of the whole competition. The Blox rules state that these three will secure the first red jerseys of the season, promptly and literally putting a big red target on their backs. This episode is completely packed, as you’ll also get to dive into another daily lesson and its subsequent Bloxer challenge.


Episode three begins with the first Blox-Off of the season, one of the most intense Blox-Offs of any season yet. So intense, in fact, that the contestants get an unprecedented 15 minutes each to prepare (when they usually have none). The nerves kick in and really seem to affect most of the pod winners in their pitches. The rankings are announced and with a tie, the first four red jerseys are given out to signal who is the cream of the crop right out of the gate.

After the Blox-Off, we get to know more of the contestants, including some tiny entrepreneurs who haven’t even reached double digits yet! It demonstrates the importance of family and learning early.

Day Two starts with a breakfast celebration at Wes’ house for the pod winners. They discuss the competition growing stronger and who they are watching out for. Then it’s off to the second lesson of the series, Funnel Marketing For Startups. Wes goes through the 5 steps of the funnel that takes leads and turns them into customers. Afterward, the next challenge is revealed: Give a 3-minute pitch on your funnel strategy, copy, and technology and how they’ll move through each step. The consults go really deep as the contestants are flooded with ideas and inspirations and real-time adjustments that they can make in their businesses. Stay tuned for episode four where the day’s winners will be announced and the Blox-Off will blast off once again.


The name of the game for this lesson is growth hacking. Most startups only track traffic, users, and revenue, while the real magic is found in between those steps – what we call the funnel. The steps of the funnel are acquisition, activation, retention, revenue, & referral. A growth hacker’s job is to figure out how to move users from one state to the next. Although your numbers won’t be desirable, you must measure the conversations at each step and find out where the bottlenecks are in order to grow. Entrepreneurs can benefit from an audit of each stage, asking the right questions to get bottlenecks resolved.


  1. Growth hacking is really just good, solid, disciplined, scientific, metric-oriented funnel management.
  2. The four stages of the funnel are acquisition, activation, retention, and revenue.
  3. In the retention stage, you must find what keeps customers coming back which could include sending reminders and making information digestible.
  4. Referrals can also be part of the funnel, and one of the only purposeful and proactive ways to improve “word-of-mouth” is to make something a habit for your customers.
  5. When you start to audit the health of your funnel, first find the bottleneck, and then ask the right questions focused on best practices to fix it.

Get the latest episodes as soon as they drop

Subscribe now and never miss an episode.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow The Blox

Stay connected for all the latest entrepreneurship news, big announcements, and behind the scenes footage!

Want To Do More Than Just Watch The Show?

Would you rather be on it?

Watch The Full Unedited Consults

No items found.

Meet The Judges

Andy Chan
Andy Chan
Right Rudder Aviation

Andrew Chan is the Chief Operating Officer and Co-Founder of Right Rudder Aviation. He holds several Federal Aviation Administration (FAA) certificates including Certified Flight Instructor Instrument-Airplane, CFI-Glider, and Airframe & Powerplant Mechanic. His instructional specialties include bush flying, aerobatics, and advanced transitions. Andrew is also the Manager of the Inverness Airport (KINF), and proudly serves on the Board of Directors of the Society of Aviation and Flight Educators (SAFE). Since 2016, Right Rudder Aviation has set out to make the dream of flight accessible to all. Starting with a single 1946 Piper Cub in the flight school, today RRA is a full service Aerospace firm. Conveniently located in Central Florida, RRA is a Fixed Base Operator (FBO), flight school, aircraft maintenance facility, and aircraft dealership. RRA represents and sells all Pipistrel products across the United States, and is the exclusive dealer for the highly praised and newly launched Pipistrel Panthera. Right Rudder Aviation focuses on improving all aspects of aviation for the next generation- from launching revolutionary training programs to electrifying aviation into the future.

Brittany Hays
Brittany Hays
South Sound Staffing

As the owner and founder of South Sound Staffing, Brittany is driven by a genuine desire to make a profound difference in the staffing industry. Being a family-owned agency, Brittany and her team go above and beyond to deliver exceptional service and unmatched dedication to their clients. With a customer-centric focus, they strive to provide the best staff, ensuring that employers find the perfect match for their organizations. Brittany’s extensive experience of over 10 years in the industry has honed her expertise, making her a true authority in the field. As a thought leader, Brittany is passionate about bridging the gap between employers and employees. She actively engages in discussions surrounding hiring, careers, staffing, leadership, and recruiting. By sharing her insights and expertise, she empowers both job seekers and employers to navigate the ever-evolving job market with confidence.

Chef GW Chew
Chef GW Chew
Founder & CEO of Better Chew

​​GW Chew, aka Chef Chew, is the Founder & CEO of Something Better Foods Inc. and has been a vegan food inventor/restaurateur for over 15 years. Adopted at birth into a family with the last name “Chew,” Chef Chew believes that he was born with a mission and purpose to change lives for the better, one chew at a time. Chef Chew grew up in the “country” amongst a family of very heavy meat eaters and noticed over time that a lot of different diseases, from diabetes to cancer, plagued the members of his family. He later discovered that many of those same diseases have been linked to poor diet and overconsumption of animal meat products. Inspired to begin living a healthy lifestyle, Chef Chew switched to a plant-based diet in 2001 and started experimenting with creating vegan food products in 2004. He painstakingly invented the Better Chew proteins in his mom’s kitchen and has perfected the textures and taste over the past 15 years.

Jarret Winkelman
Jarret Winkelman
JS Winkleman Consulting

Jarret Winkelman is an American business executive and serial entrepreneur. He specializes in establishing and growing companies from zero to multimillion-dollar revenue-generating businesses. Jarret was previously the founder and CEO of Incident Response Technologies (IRT), a GovTech company focused on providing solutions to first responders. Jarret bootstrapped IRT to the upper six figures in annual revenue, then raised $2.5M in venture capital to accelerate growth. IRT ultimately generated millions in revenue and served hundreds of customers throughout the United States and internationally. In 2021, IRT was acquired by The Riverside Company, a global private equity firm, and merged with their portfolio company Omnigo Software. In addition to remaining active as a thought leader and executive in the GovTech market, Jarret owns and operates a variety of business ventures including real estate investment firm Alpha Echo Properties, JSWinkelman Consulting, and Caddis Outdoors.

John Rake
John Rake
CTO BetaBlox, CEO BuildingBlox

John’s passion lies in helping entrepreneurs and startup founders launch amazing software into the market that customers love. He partners with early-stage companies, to help them validate their ideas, to build software that matters and that customers actually want to buy. John has helped many bold entrepreneurs solve big problems that create a lasting impact.

See What Twitter Is Saying

Not Ready To Be On Our Show? But Still Looking For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Watch The Next Episode

Don’t miss out on the entrepreneurial rollercoaster ride! Tune in now to watch the next mind-blowing episode of The Blox and witness the fierce competition, invaluable lessons, and game-changing moments. Get your popcorn ready and join us for the adventure of a lifetime!