Tech Stacks Designed To Scale Small Businesses (S7E7)


Tune in to this episode and witness something new right off the bat: the behind-the-scenes battle for the titles of Most Investible and Most Valuable, which we’ve never shown on camera before. Then, on Day 5, get ready for an exciting showdown as the contestants gear up for their ultimate opportunity to secure a victory on the final day. This crucial moment brings with it the last lesson centered around technology to scale, where the participants face their ultimate challenge of creating an effective tech stack. It’s a must-watch episode as the Bloxers unleash their final strategies and surprises in a thrilling last-ditch effort.


Although the Blox-Off is over, Night 4 isn’t finished yet! It’s the “afterparty,” where 20 teams are getting grilled to see who will take the coveted titles of Most Investible and Most Valuable. In a rapid-fire question-and-answer style, these heavy hitters are put to the test late into the night.

But it’s a new morning on Day 5, and the last lesson of the season is helping the entrepreneurs view themselves as tech companies in order to scale. But will the lesson truly click with them? They’ll find out during the day’s challenge, which is to create an aspirational tech stack and demonstrate how they will use it. Their confidence is running high, as many felt they did a great job demonstrating their knowledge of the day’s lesson, and even more feeling like they received priceless advice in the consults. With a last chance to see the Blox-Off, a few new faces are able to break into the top – but you’ll have to head over to Episode 8 to see how they fare, plus, find out who won the Blox!


Scaling doesn’t only refer to the production of a product but also encompasses various aspects like scaling the sales funnel, supply chain, employee training, customer education, and more. The example of Starbucks is given to illustrate that even brick-and-mortar businesses can be viewed as scalable tech companies if they have a competitive advantage and can operate at a large scale. The concept of a tech stack is introduced, referring to all the software and equipment used in the business to create value. This includes software for lead acquisition, revenue capture, customer service, product distribution, customer organization, employee management, investor relations, security, data storage, marketing collateral creation, accounting, and even managing the tech stack itself. Not all pieces of technology are easy to build or implement on their own, and sometimes it may be necessary to hire tech contractors to assist with the implementation and maintenance of certain tools.

When hiring a tech contractor, it’s important to find the right fit. Going with a firm that is too big or established might be costly and not suitable for early-stage ventures, while going too small with an inexperienced individual may result in an unreliable solution. The main variables to consider when choosing a contractor include their ability to do the job correctly, fulfill warranties, avoid corporate problems, and have a passion for helping early-stage entrepreneurs. Approach technology investments like an investor, considering ROI potential. Technology can greatly increase business value with higher returns. Find vendors who understand long-term vision and offer transparent pricing based on different development stages. Caution against using equity to pay vendors, but if necessary, establish vesting schedules and maintain cash/equity balance. When interviewing technologists, consider vision alignment, enthusiasm, startup culture fit, communication skills, support team, and relevant experience.


  1. The things we’re “scaling” isn’t necessarily just the production of our product. It could be scaling the funnel, scaling the supply chain issues, scaling the training of our employees, scaling the education of our customers….there’s a million things. Your product doesn’t have to be a piece of technology for you to view your business like a technology company.
  2. A “tech stack” is All of the software & equipment we use to create value for the business. This could be software to acquire leads, or nurture them, or capture their revenue, or induce retention, or deploy the product/service to them, distribute the product/service, customer service, etc.
  3. When it comes to our tech stacks, we need to pick the right tool, for the right job, at the right time. Each new tool we add is a tool that has to be learned, paid for, and taught to employees.
  4. Depending on where our technological literacy is, and how difficult of an asset it will be to build or implement, we will need to bring in a tech contractor to help us.
  5. Equity can and should be considered ONLY if your entire venture is a piece of technology such as a mobile application

Get the latest episodes as soon as they drop

Subscribe now and never miss an episode.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow The Blox

Stay connected for all the latest entrepreneurship news, big announcements, and behind the scenes footage!

Want To Do More Than Just Watch The Show?

Would you rather be on it?

Watch The Full Unedited Consults

No items found.

Meet The Judges

Brittany Garth-Freeman
Brittany Garth-Freeman
CEO of Pinq Inc - Atlanta, GA

Brittany Garth is an award-winning business coach & international social media consultant, coworking space owner, and owner of a business development agency for women-centric brands. Brittany has worked with brands including Disney, Microsoft, Harvard University, Bank of America, and Hyatt Hotels. Brittany has provided coaching and consulting to small and mid-sized businesses nationally and internationally within the US, U.K, South Africa, India, Dubai, and more. Brittany was selected by Forbes Magazine as a top professional Coach for the Forbes Coaches Council and was selected by Cosmopolitan Magazine as one of their top 50 social influencers for 2017. Brittany is an experienced TEDx speaker, has provided corporate training to Microsoft, and has spoken on “Global Entrepreneurship for Female Minorities” at Columbia University. She is a former contributor for the Huffington Post and and has been featured nationally and internationally as a leading life coach for women in Essence Magazine, MTV, CBS, and other major media outlets. Brittany is a 2x best-selling author of her books “Dear Pinq” and “The Plan C”. In 2018, Coach Brittany was honored with a proclamation from the Governor of Virginia for “National Life Coaches Week”, to honor her work in the industry of life coaching. She is the first person to receive this honor within the industry of Life Coaching nationally. Presently, Brittany is the owner of Pinq Inc. a global brand that provides business development services for women-centric brands and corporations where she is the CEO and lead corporate consultant.

Courtney Carini
Courtney Carini
Creator & CMO, Crazy Go Nuts - Fresno, CA

Courtney Carini is the creator, co-founder, and chief marketing officer of Fresno, CA-based Crazy Go Nuts, where she and her team manufacture a variety of walnut snacks and walnut butters. Coming from a musical theater and comedy background, Carini is self-taught in the food manufacturing industry. She now wears many hats at Crazy Go Nuts—from graphic design, and photography, to R&D and sales. Raised among walnut and pear orchards as a native of Lake County in California, nestled in the mountains just above Napa Valley, Carini is a life-long advocate for the environment and healthful practices, and she is proud to incorporate these values into Crazy Go Nuts. When not cooking delicious treats, Carini enjoys performing in many television shows, writing sketches, and telling inappropriate jokes on stage, along with educating and advocating for ADHD.

Farhan Abbasi
Farhan Abbasi
CEO, & Angel Investor - Boston, MA

Farhan is the Founder and CEO of Nue Holdings, a leading real estate private equity and management firm specializing in multifamily, single-family, coliving, and vacation rental real estate. With a focus on providing investors capital-protected growth and income opportunities, Nue Holdings also operates, a management brand that offers flexible accommodations for guests and enhanced income for property owners and developers. Farhan holds an Advanced Management in Real Estate Development degree from Harvard University’s AMDP program and serves as an Entrepreneur-In-Residence with Harvard Alumni Entrepreneurs. Prior to his current role, Farhan excelled as a Manager and CPA at Ernst & Young LLP, overseeing global teams and serving Fortune 100 clients such as State Street Bank, Charles Schwab, and hedge/private equity fund complexes. He also contributed as a MassChallenge Judge and Mentor and served on the MIT Enterprise Forum Board, enhancing innovation across industries.

John Allen
John Allen
Managing Partner Calibrate Network - Media, PA

John Allen started his first company, Attingo, as a junior at Temple University. Attingo is a social media marketing agency that helps companies build brand awareness. Following Attingo, John and his partners launched Boho Outfitters, an online jewelry retailer that quickly grossed up to $40k monthly. John and his partners leveraged Boho into the creation and launch of Ivory Ella, a $30M online brand that has donated over $2M to saving elephants and other charitable causes. As the company’s CEO, John managed operations, including 150 employees. John then served as an investor and the interim COO of Proof Ice Cream, a company revolutionizing both the food and alcohol industry before he moved on to become the CEO of Alta Gracia, the only independently certified Living Wage apparel company in the developing world. Alta Gracia’s products are sold in over 500 University bookstores. After successfully exiting two companies John and fellow entrepreneurs launched Calibrate Network a funding and operations group looking to help other online businesses get through the hardships brought on by the pandemic and vastly changing digital marketing landscape. John has been recognized for his entrepreneurship, employment, and charitable efforts by Apparel Magazine winning the Top Innovator award and sits on the Forbes Advisory Council.

Kaitlyn Lemus Portillo
Kaitlyn Lemus Portillo
Owner, Money Mindset & Magic Mastermind, Freedom Automations

Kaitlyn has been leveraging her expertise to help companies create structure around their ideas and scale their businesses for over a decade. In her signature program Money Mindset & Magic, she and her team coach entrepreneurs on how to create systems that support growth at their unique starting point. She is known for her raw, authentic coaching style and encouraging her clients to connect to their authentic selves so they can elevate at exponential rates. After signing her first major publishing deal with Universal Music Publishing, Kaitlyn’s work was featured on Disney’s “A Cinderella Story”, Rebecca Black (It’s Friday!), as well as HGTV shows.

Luke Wade
Luke Wade
Owner, KC Crew and MediaAlly - Kansas City, MO

Luke, an energetic and adventurous individual who’s always on the lookout for exciting new experiences in his city, started his business when he was frustrated by the lack of engaging activities and quality events. What began as a small initiative has blossomed into an incredible success story, with over 51,000 participants engaged in diverse activities like Sand Volleyball, Basketball, Pickleball, Cornhole, kickball, softball, and more, spanning the entire city. He also orchestrated one-of-a-kind events such as a Grilled Cheese Festival, an Underachiever’s Run, and a Zombie Crawl, attracting a staggering 16,000 attendees. These endeavors not only allowed Luke to leave his conventional job five years ago but also enabled him to foster a thriving, interconnected community. His once-small initiative now boasts four full-time employees, 40 part-time officials, and an office that has transformed into a bustling arena. Driven by his desire to make a positive impact, Luke is committed to helping others cultivate vibrant in-person and virtual communities. His dedication has earned him numerous accolades, including the 2018 25 under 25 Award from Thinking Bigger Business Media, the 2017 Innovation Partnership Program award, the 2017 Social Sports Industry Association Product Innovation Award, the 2016 Social Media Club Trailblazer of the Year Award, the 2014 Mayor Sly James’ Challenge Cabinet recognition, the 2014 Rising Star Award from NonProfit Connect, and the 2013 Urban Hero Award from the Downtown Council.

Peter Busch
Peter Busch
Chief Strategic Officer, Flawless - Austin, TX

Peter Busch brings over 20 years of industry experience in film production, technology growth stage and go-to-market. He started his career in traditional 2D and 3D animation with Warner Bros. and Paramount respectively. He previously worked with computer vision company Image Metrics in 2007, where he was instrumental in the initial adoption of its facial animation technology, used in the Academy Award winner The Curious Case of Benjamin Button. Nominated in 2015, for a Scientific and Technical Academy award, Busch’s other notable accolades include Kong vs Godzilla, Horizon, Call of Duty, Madden, FIFA, Halo, and Destiny. Peter helped co-found facial animation B2B Faceware Technologies in 2012, helping expand its reach to nearly 4,000 studios in 90 countries around the world. The company’s technology was used on numerous projects in Film, TV, AAA Games, VR, AR, and MR before its acquisition by Facebank, Inc. in 2021. Known for his adeptness in crafting brand strategies, shaping corporate vision, orchestrating product releases, and implementing effective growth plans, Peter has also mastered press and marketing strategies. With a history of managing teams ranging from 5 to 45, he has achieved remarkable results, boasting over 170% revenue growth since 2019. Armed with a unique blend of artistic appreciation and technical prowess, he successfully marketed tech products, tools, and services to the realms of AAA Gaming, CG Animation, VFX, and Academia, fostering relationships with over 250 key industry accounts. Renowned as a speaker, Peter has delivered keynote presentations at international conferences and earned two SciTech Academy Award nominations, along with securing adoption by major entertainment franchises. Peter’s influence has extended globally, orchestrating B2B growth across 3,500 studios and academic institutions in 85 countries, culminating in an 8-figure exit collaboration with Facebank, Inc. in April 2021.

See What Twitter Is Saying

Not Ready To Be On Our Show? But Still Looking For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Watch The Next Episode

Don’t miss out on the entrepreneurial rollercoaster ride! Tune in now to watch the next mind-blowing episode of The Blox and witness the fierce competition, invaluable lessons, and game-changing moments. Get your popcorn ready and join us for the adventure of a lifetime!