Copywriting & Design: Checklist, Strategies, & Psychology (S5E3)


In the first competition episode of this season, we see things already heating up between the contestants. With the first lesson of the week focusing on how to scale a business, many Bloxers have major lightbulb moments while others get left in the dark. It all comes down to the very first Blox Off, where the pressure hits some of the contestants with a big dose of reality. Who will be the first in Season 5 to earn the coveted red jerseys? Learn along with our contestants the importance of scaling your business, and how any business can grow through employees, technology, and an audience.


The first pod winners are treated to breakfast at Wes’s mansion along with the judges as they size up the competition. Although many of the entrepreneurs are intimidated by The Neurodiverse Teacher, she demonstrates how even the head of the class can feel imposter syndrome.

The second lesson of the season is a crash course in copywriting – a make or break component for any business. With the entrepreneurs learning how to tell their story, they head off for the second challenge of the series which has them giving a rundown of their copywriting checklist. With this challenge, the judges saw a world of improvement in the contestants – as Wes exclaims, they’re “getting it.”

An intense Blox-Off leaves the contestants sweating, as the competition truly becomes intense. Although Wes and the judges agree that this Blox-Off was neck-and-neck, the winners are chosen and the red jerseys get switched up as the competition continues.


This episode puts a major focus on copywriting. Copywriting is the words we use to tell the stories we need to tell, to paint the required vision and features to our customers, partners, and investors. We use these principles every time we pitch, write an email, compose website verbiage, speak in a video, etc. BetaBlox simplifies the copywriting process with a checklist that includes an Instant Clarity Headline, Social Proof, a clear Call-To-Action, Frequently Asked Questions, and other strategic components. Once the checklist is complete, the next step is to integrate into all your facets of marketing. It should feel like the person who wrote your homepage copy is the same person composing your tweet who is the same person filming your videos who is the same person greeting people at the front door of your establishment. Integrated Marketing Communications ensures your company and its stance on the market is more memorable. Every time you use different personalities, colors, writing styles, etc. you’re diluting the opportunity to move your brand in the right direction.


  1. Copywriting is the most underrated tool we have as entrepreneurs. We need the ability to communicate via the written format in long-form ways as well as super short and poignant assets. Every public-facing thing our customers see starts with copywriting.
  2. Nowadays, customers tend to have a shorter attention span than before, which means you should be aware that they may abandon the buying process at any point. This is not necessarily due to the product being too expensive, but rather because they are easily distracted. Effective copywriting provides customers with the information they need in a concise and impactful way, minimizing the risk of them leaving.
  3. Instant Clarity Headline = End result a customer wants + specific period of time + address the objection
  4. Testimonials are proof your product works in your customers’ words. They should be compiled of a specific end result or benefit the customer got, a specific period of time, an accompanied feeling and the person’s name with stats.
  5. You don’t get what you don’t ask for – always tie in a call-to-action!

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Meet The Judges

Darwin Liu
Darwin Liu
Founder, CEO of X Agency

Darwin Liu is the founder and CEO of X Agency. He believes in the power of strategic digital marketing and always finding the most efficient way to work with clients’ budgets and grow their revenue. He cut his teeth as an entry-level account manager at a large agency and quickly rose through the ranks to become the fastest promoted at the agency. He managed digital strategy for the largest accounts which totaled over $50M in annual spending. Throughout this time, Darwin established himself as a thought leader in the industry. In June 2017, he followed his entrepreneurial desires and founded X Agency. Darwin always has his eye focused on growing X Agency consistently hitting milestones since its founding.

John Rake
John Rake
CTO BetaBlox, CEO BuildingBlox

John’s passion lies in helping entrepreneurs and startup founders launch amazing software into the market that customers love. He partners with early-stage companies, to help them validate their ideas, to build software that matters and that customers actually want to buy. John has helped many bold entrepreneurs solve big problems that create a lasting impact.

Kaitlyn Lemus Portillo
Kaitlyn Lemus Portillo
Owner, Money Mindset & Magic Mastermind, Freedom Automations

Kaitlyn has been leveraging her expertise to help companies create structure around their ideas and scale their businesses for over a decade. In her signature program Money Mindset & Magic, she and her team coach entrepreneurs on how to create systems that support growth at their unique starting point. She is known for her raw, authentic coaching style and encouraging her clients to connect to their authentic selves so they can elevate at exponential rates. After signing her first major publishing deal with Universal Music Publishing, Kaitlyn’s work was featured on Disney’s “A Cinderella Story”, Rebecca Black (It’s Friday!), as well as HGTV shows.

Matt Shatto
Matt Shatto
Founder, CEO Shatto Milk

Matt Shatto, the innovative CEO of Shatto Milk, has achieved remarkable success in the dairy industry. Hailing from Kansas City, Missouri, Matt’s entrepreneurial journey is a testament to his unwavering commitment to quality and innovation. Through his leadership, Shatto Milk has become a beloved brand known for its farm-fresh, handcrafted milk. Matt’s ability to navigate the challenges of the industry and his dedication to local, sustainable farming have earned him a well-deserved reputation as a pioneering entrepreneur. With his Midwestern charm and genuine passion for his craft, Matt continues to delight customers and redefine the dairy experience.

Nemanja "Neman" Golubovic
Nemanja "Neman" Golubovic
Founder, CEO of Kale My Name

Nemanja Golubovic, an entrepreneur from Montenegro, is the CEO and Founder of Kale My Name, one of America’s most successful vegan restaurants. Upon its launch, his mission has been to transform how people eat by providing plant-based meals that contribute to human health and look after our planet. With few resources and opportunities available to him when he first arrived in the United States from Montenegro, Golubovic has worked hard to become a successful business owner and provide healthy options for those who want them.

Steven Khuong
Steven Khuong
Co-founder, CEO at Curacubby, Inc.

Steven is the co-founder and CEO of Curacubby, a Next-Gen Fintech platform for education, recreation, and family activity programs. As a thought leader in operations and process management, Steven has been featured in international media including CNN,, and Inc. Magazine. He currently serves as a mentor at the Envestnet | Yodlee Fintech Launchpad, as an advisor to the Arrowhead Center of Innovation at New Mexico State University, and previously a parent co-founder of an early education program for children with special needs.

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