Using Technology To Scale The Unscalable (S5E2)


In the first competition episode of this season, we see things already heating up between the contestants. With the first lesson of the week focusing on how to scale a business, many Bloxers have major lightbulb moments while others get left in the dark. It all comes down to the very first Blox Off, where the pressure hits some of the contestants with a big dose of reality. Who will be the first in Season 5 to earn the coveted red jerseys? Learn along with our contestants the importance of scaling your business, and how any business can grow through employees, technology, and an audience.


We open with the judges gathered for breakfast at Wes’s mansion, where they discuss the necessity of mentorship and where they might be if they had the guidance when they were younger. As judge Steven Khuong puts it, “I’d probably be living on Mars by now”. Another sentimental conversation takes place in this episode between Dr. Michael Chase and Peter Neilson, a business owner who lost his son to cancer. Through their touching interaction, we see how building businesses not only changes lives, but saves them.

After the day’s lesson on Scaling the Unscalable, the contestants are tasked with their very first challenge of the game: Craft a 3-minute pitch on an aspirational tech stack on how to scale their business in four categories: lead capturing and nurturing, revenue capturing, customer organization, and social media. 25% of the speech must be dedicated to how they will seek out help from the outside world to implement the tech stacks. After a long day of presenting and consultations, it’s time for the Blox Off, where we find out that Kaitlyn Lemus Portillo might be the toughest judge to ever touch The Blox. As she notes, not everyone understood the assignment.


Scaling your business refers to the process of taking your business to new heights by expanding its reach, processes, and capabilities. As an entrepreneur, it’s crucial to understand the importance of scaling your business. It’s not just about increasing production, it’s about optimizing every aspect of your business. From the supply chain issues to the training of employees, everything needs to be scaled smoothly to ensure sustained growth. Scaling is a reflection of your entrepreneurial success, and it’s vital to stay ahead of the competition. You don’t have to be a technology company to scale your business like one. In today’s market, every business needs to be tech-savvy and up-to-date with the latest trends to be successful. Therefore, entrepreneurs need to learn the art of scaling their businesses effectively to achieve their long-term goals.


  1. There are three main ways to scale your business: through employees, through the crowd, and through technology.
  2. A tech stack refers to all of the software & equipment we use to create value for the business. This could be software to acquire leads, nurture them, capture their revenue, induce retention, deploy the product/service to them, distribute the product/service, customer service, etc.
  3. You don’t need to use every piece of technology that is out there in order to scale. Instead, you need to pick the right tool, for the right job, at the right time, and each of those tools must be learned, paid for, and taught to employees.
  4. You also cannot do every job yourself, and unless you’re a tech expert, you probably cannot implement your full stack properly, so it’s important to utilize contractors where necessary.
  5. When hiring a technologist, make sure they share your vision, have excellent communication skills, are established, and are familiar with the types of technology that you’re implementing.
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Meet The Judges

Darwin Liu
Darwin Liu
Founder, CEO of X Agency

Darwin Liu is the founder and CEO of X Agency. He believes in the power of strategic digital marketing and always finding the most efficient way to work with clients’ budgets and grow their revenue. He cut his teeth as an entry-level account manager at a large agency and quickly rose through the ranks to become the fastest promoted at the agency. He managed digital strategy for the largest accounts which totaled over $50M in annual spending. Throughout this time, Darwin established himself as a thought leader in the industry. In June 2017, he followed his entrepreneurial desires and founded X Agency. Darwin always has his eye focused on growing X Agency consistently hitting milestones since its founding.

John Rake
John Rake
CTO BetaBlox, CEO BuildingBlox

John’s passion lies in helping entrepreneurs and startup founders launch amazing software into the market that customers love. He partners with early-stage companies, to help them validate their ideas, to build software that matters and that customers actually want to buy. John has helped many bold entrepreneurs solve big problems that create a lasting impact.

Kaitlyn Lemus Portillo
Kaitlyn Lemus Portillo
Owner, Money Mindset & Magic Mastermind, Freedom Automations

Kaitlyn has been leveraging her expertise to help companies create structure around their ideas and scale their businesses for over a decade. In her signature program Money Mindset & Magic, she and her team coach entrepreneurs on how to create systems that support growth at their unique starting point. She is known for her raw, authentic coaching style and encouraging her clients to connect to their authentic selves so they can elevate at exponential rates. After signing her first major publishing deal with Universal Music Publishing, Kaitlyn’s work was featured on Disney’s “A Cinderella Story”, Rebecca Black (It’s Friday!), as well as HGTV shows.

Matt Shatto
Matt Shatto
Founder, CEO Shatto Milk

Matt Shatto, the innovative CEO of Shatto Milk, has achieved remarkable success in the dairy industry. Hailing from Kansas City, Missouri, Matt’s entrepreneurial journey is a testament to his unwavering commitment to quality and innovation. Through his leadership, Shatto Milk has become a beloved brand known for its farm-fresh, handcrafted milk. Matt’s ability to navigate the challenges of the industry and his dedication to local, sustainable farming have earned him a well-deserved reputation as a pioneering entrepreneur. With his Midwestern charm and genuine passion for his craft, Matt continues to delight customers and redefine the dairy experience.

Nemanja "Neman" Golubovic
Nemanja "Neman" Golubovic
Founder, CEO of Kale My Name

Nemanja Golubovic, an entrepreneur from Montenegro, is the CEO and Founder of Kale My Name, one of America’s most successful vegan restaurants. Upon its launch, his mission has been to transform how people eat by providing plant-based meals that contribute to human health and look after our planet. With few resources and opportunities available to him when he first arrived in the United States from Montenegro, Golubovic has worked hard to become a successful business owner and provide healthy options for those who want them.

Steven Khuong
Steven Khuong
Co-founder, CEO at Curacubby, Inc.

Steven is the co-founder and CEO of Curacubby, a Next-Gen Fintech platform for education, recreation, and family activity programs. As a thought leader in operations and process management, Steven has been featured in international media including CNN,, and Inc. Magazine. He currently serves as a mentor at the Envestnet | Yodlee Fintech Launchpad, as an advisor to the Arrowhead Center of Innovation at New Mexico State University, and previously a parent co-founder of an early education program for children with special needs.

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