Customer Acquisition Channels Part 2 (S11E4)

What you’ll see this episode

Episode 4 is here, kicking off with the season's second challenge. Get set to dive deep into customer acquisition channels as contestants face a rigorous challenge and engage in enlightening consultations. The highlight of Episode 4? The second thrilling Blox-Off showdown, which turns the leaderboard into a rollercoaster as contestants bring their A-game!

The gloves are coming off now…

The episode kicks off with the Bloxers gearing up for a challenge that we have never before seen on The Blox—creating a cutting-edge template outlining three distinct acquisition channels and how they'll leverage them. The judges have their eyes on potential favorites as the pressure heats up. Following the challenge, contestants dive into individual consult sessions with the judges to refine their understanding of the topic and receive valuable advice on leveraging various marketing channels, including the integration of AI.

Before announcing the Blox-Off winners, contestants discover that overall performance has improved since the previous day's challenge, a big relief for some of the more nervous Bloxers. The night's Blox-Off competitors are revealed, and each will face a grueling pop quiz. Rankings are unveiled, with a clear frontrunner emerging. With the promise of tomorrow being a challenging day, it’s on to the next episode!

Customer Acquisition Channels 

Traction is crucial for startup success, as it attracts investors, customers, employees, and more. The Lean Startup approach involves treating everything as an experiment and using data to guide decision-making. It applies not only to engineering but also to various aspects of business. There are multiple customer acquisition channels to consider, and founders should explore options beyond their own experience, asking strategic questions along the way to deem their best resource. To determine the most viable customer acquisition channel, run tests, assess cost, scalability, and clientele, and optimize the chosen channel. This process may take one to two years.

Key Takeaways From This Episode:

  1. The Lean Startup is essentially applying the scientific method to startups. Launch sooner and small; treat everything we do as an experiment with no preconceived notions about it. 
  2. There are roughly 20 customer acquisition channels, sometimes referred to as traction channels. Examples, Google Ads or Sales Conferences.
  3. Traction is immensely important for startups. Traction will get you investors, more customers, better employees, more press…and the list goes on. 
  4. The 50% rule means that you spend half your time on product and half your time on customer acquisition channels.
  5. You have to be careful not to invalidate good customer acquisition channels when customers are saying no because your product isn’t there yet. Or your design isn’t there. Or your pricing isn’t there. Or you didn’t have enough time or money to create a large enough sample size. Otherwise known as having a “Leaky Bucket.”

Get the latest episodes as soon as they drop

Subscribe now and never miss an episode.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow The Blox

Stay connected for all the latest entrepreneurship news, big announcements, and behind the scenes footage!

Want To Do More Than Just Watch The Show?

Would you rather be on it?

Watch The Full Unedited Consults

No items found.

Meet The Judges

Andrea Furtick
Andrea Furtick
Founder & CEO of AGC Toys Inc.

Andrea Furtick is a multifaceted creative force, renowned as a published author, fine artist, and toy designer. As the CEO of AGC Toys Inc., she pioneers innovative concepts in the realm of toy design, captivating audiences with her distinctive vision and craftsmanship. With a passion for storytelling and divination, Andrea is the creator of the Afro Goddess Divination Collection, a series celebrated for its spiritual depth and artistic beauty. Her work has garnered widespread acclaim, culminating in a contract with U.S. Games Systems Inc. in 2022, a testament to her enduring influence in the industry. In addition to her creative endeavors, Andrea is a dynamic keynote speaker, captivating audiences with her insights on art, spirituality, and entrepreneurship. Her engaging presentations have graced prestigious events such as The International Divination Event 2022 and the Northwestern Tarot Symposium 2022, solidifying her reputation as a thought leader in her field.

Brad Ellison
Brad Ellison
Owner of Ellison Painting, LLC

Brad Ellison is the owner of Ellison Painting, LLC, known as Michigan’s Most Professional Painting Contractor. With a history as a former Blox competition winner, Brad is dedicated to elevating Bloxers’ business with his valuable insights.

Chris Kovac
Chris Kovac
Founder of kovac.ai

Chris started his adventure in digital marketing in 1996 when he and a college buddy started their first company, Merlin-Enterprises.com (long story…). The focus was on building websites and ranking high in the new search engines (aka search engine optimization). Unfortunately, but not surprisingly, that company did not set the world on fire. Since then, Chris has worked with some of the most well-known brands in the world (Hallmark, Sprint, Microsoft, 3M, others) as well as early-stage businesses and challenger brands. Over the last 15 years, Chris has had the opportunity to speak nationally on digital marketing and social media best practices. Speaking engagements include national marketing conferences, universities (KU, UMKC, NMS), Gallup’s AIM Institute, American Marketing Association, Business Marketing Association and many others.

Emily Keyes
Emily Keyes
Founder & CEO at The Talent Boom Group

Emily Keyes is a powerhouse in the global recruitment industry, renowned as a top-tier career matchmaker for executive-level creative, entertainment, and digital talent. As the founder of The Talent Boom Group, Emily bootstrapped the business in 2012, expanding its reach across three continents. Under her leadership, the company has achieved remarkable success, pulling in millions of dollars in profit annually while maintaining its status as a bootstrapped yet top-quality boutique recruitment firm. Emily's expertise lies in matching elite talent with the world's largest brands, advertising agencies, Fortune 500 companies, and scaling startups on a global scale. With a personal background spanning three continents, she is particularly passionate about assisting expat hires and nurturing expat talent. Based in Miami, Florida, Emily is not only a career matchmaker but also a dedicated business coach and mentor. Through The Global Business Coach, she helps business owners strategize their ventures and break free from emotional barriers to achieve success. Furthermore, Emily's role as a TV business judge and coach for over 300 start-ups and small businesses across the US has solidified her reputation as a trusted advisor in the entrepreneurial community.

Jordan Bell
Jordan Bell
Founder & CEO of Agency Bell

Jordan Daniel Bell is a sought-after advisor, consultant, speaker, educator, and expert contributor in the areas of digital marketing, technology, automation, and startup management. Jordan is the CEO of Agency Bell, a Digital Advertising Agency that leverages Machine Learning to build competitive advantages for high-budget digital brands. He has founded and launched several successful companies, consulted or advised startups in numerous industries, and has managed hundreds of millions of dollars in digital campaigns for Fortune level companies. Jordan was featured as an Executive Coach on Seasons 4 and 11 of "The Blox" (a Reality Competition for Entrepreneurs). Jordan is an expert on advertising, digital agencies, automation, and entrepreneurship. He is a proud husband, father, and an avid musician.

Lily Benitez
Lily Benitez
Owner & Founder of Blade Craft Barber Academy

Lilly Benitez, the owner and founder of Blade Craft Barber Academy has mastered her craft of barbering and customer service over the last 10 years in the salon industry. Bilingual in English and Spanish, she is committed to establishing BCBA as a staple in the industry. She has been searching the last few years for the right opportunity to target male-specific barbering education. After years of research and investigation across the country, Lilly has decided to build it herself. While the future could bring various locations nationally for Lilly's concept, she focused the start of her business in Dallas, Texas with the dream to create an elite level of barber training, and hopes to expand to provide many opportunities outside of Dallas. She wants to help share her wealth of knowledge with other like-minded entrepreneurs by offering coaching and consulting around business, barbershop and salon businesses, and shop education. Barbering and education are Lilly's passions, and she is committed to providing the best of both to her clients, students, and community.

Nemanja "Neman" Golubovic
Nemanja "Neman" Golubovic
Founder, CEO of Kale My Name

Nemanja Golubovic, an entrepreneur from Montenegro, is the CEO and Founder of Kale My Name, one of America’s most successful vegan restaurants. Upon its launch, his mission has been to transform how people eat by providing plant-based meals that contribute to human health and look after our planet. With few resources and opportunities available to him when he first arrived in the United States from Montenegro, Golubovic has worked hard to become a successful business owner and provide healthy options for those who want them.

Rich McCoy
Rich McCoy
Founder & CEO at Rivus Energy Consulting

Rich McCoy is the Founder and CEO of Rivus Energy Consulting, a leading authority in solar sales and renewable energy solutions. With a focus on empowering professionals in the field, Rich provides expert training in solar appointment setting, objection handling, and sales strategy development. Through Rivus Energy, he drives business growth with sales training, lead generation, and strategic partnerships, contributing to a more sustainable future.

See What Twitter Is Saying

Not Ready To Be On Our Show? But Still Looking For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Watch The Next Episode

Don’t miss out on the entrepreneurial rollercoaster ride! Tune in now to watch the next mind-blowing episode of The Blox and witness the fierce competition, invaluable lessons, and game-changing moments. Get your popcorn ready and join us for the adventure of a lifetime!