Systems & Playbooks (S11E6)

What you’ll see this episode

In this episode, get ready for a game-changing lesson that will shake up how you approach business delegation. The Bloxers are diving into revamping their Systems & Playbooks, and the results will have you rethinking your own daily operations. Plus, don't miss out on seeing who comes out on top in the Blox-Off and secures that top spot on the leaderboard. It's all gearing up for an exciting final day of competition!

Eating the elephant

Episode 6 starts with a major surprise for some of the Bloxers—20 of them are suddenly in the running for top honors as the most investable and valuable companies. They face a barrage of rapid-fire questions to see who will come out on top, but no spoilers yet; you’ll find out who wins in Episode 8!

The next morning on day 4, we catch up with some of the contestants sharing heart-to-heart chats with the judges about their businesses. Our fourth lesson of the season focuses on the importance of systems and operations to scale your business. It's all about working on your business versus in it—if you can’t remove yourself, your small business will stay small. The challenge isn’t an easy one—the Bloxers must go through their systems and processes funnel. The challenge really helps them figure out where their bottlenecks are and where they are personally spending too much time in their business. After the challenge, it's clear to some of the judges that the contestants really need their help to nail this concept.

Next, we enter the Blox-Off, but you’ll have to stay tuned for Episode 7 to find out who will dominate!

Systems & Playbooks

In today's lesson, we dive into the critical skill of scaling a startup's human capital. We start by acknowledging the tendency for small business owners to become overwhelmed with day-to-day tasks, essentially working "in" their businesses rather than "on" them. The goal is to transition from being overwhelmed with tasks to working on higher-level CEO responsibilities.

To achieve this transition, we must understand the roles of the Technician, Manager, and Entrepreneur within the business. While all three roles are crucial, there is often a power struggle among them. However, as business owners, we must strive to move away from being the technician who does everything to being the entrepreneur who innovates and delegates tasks effectively.

We learn that systematizing tasks is key to freeing up time for more strategic activities. Systems, or playbooks, provide step-by-step instructions for tasks and ensure a predictable outcome. By systematizing tasks and empowering employees with clear processes, we can increase efficiency, reduce reliance on individual employees, and even prepare the business for potential sale in the future.

The process of creating and implementing a playbook is ongoing and requires prioritization, cultural change within the team, and a commitment to continuous improvement. Ultimately, the goal is to create a thriving business that can operate predictably without solely relying on the owner's presence, paving the way for growth and scalability.

Key Takeaways From This Episode

  1. The main one for the purposes of this class is to free up time for us to do CEO things. We need to have our eyes on the market; new products/services; financing growth; expansions; recruiting; culture building…etc… not day-to-day tasks.
  2. There are three ways to scale your business: technology, employees and the crowd.
  3. A lot of us right now are trying to be the technician, manager, and entrepreneur simultaneously. Don’t worry, we all essentially start out this way. But we need to realize that if we don’t solve this problem we are destined for a lifestyle business at best - which means you might as well have gone and worked for someone else with half the stress and risk.
  4. Systems are the step-by-step instructions to the person reading it so they can operate those tasks without you needing to be there. Those step-by-step tasks use videos, pictures, screenshots, screen recordings, audio recordings, outlines, links, etc. to tell explain to the person doing the task how it needs to be done. The goal of your systems is to produce a PREDICTABLE result.
  5. The playbook is designed to take you out of day-to-day tasks that require zero creativity. This allows the entrepreneur to be free so they can paint whatever brushstroke is necessary to grow or evolve.

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Meet The Judges

Andrea Furtick
Andrea Furtick
Founder & CEO of AGC Toys Inc.

Andrea Furtick is a multifaceted creative force, renowned as a published author, fine artist, and toy designer. As the CEO of AGC Toys Inc., she pioneers innovative concepts in the realm of toy design, captivating audiences with her distinctive vision and craftsmanship. With a passion for storytelling and divination, Andrea is the creator of the Afro Goddess Divination Collection, a series celebrated for its spiritual depth and artistic beauty. Her work has garnered widespread acclaim, culminating in a contract with U.S. Games Systems Inc. in 2022, a testament to her enduring influence in the industry. In addition to her creative endeavors, Andrea is a dynamic keynote speaker, captivating audiences with her insights on art, spirituality, and entrepreneurship. Her engaging presentations have graced prestigious events such as The International Divination Event 2022 and the Northwestern Tarot Symposium 2022, solidifying her reputation as a thought leader in her field.

Brad Ellison
Brad Ellison
Owner of Ellison Painting, LLC

Brad Ellison is the owner of Ellison Painting, LLC, known as Michigan’s Most Professional Painting Contractor. With a history as a former Blox competition winner, Brad is dedicated to elevating Bloxers’ business with his valuable insights.

Chris Kovac
Chris Kovac
Founder of kovac.ai

Chris started his adventure in digital marketing in 1996 when he and a college buddy started their first company, Merlin-Enterprises.com (long story…). The focus was on building websites and ranking high in the new search engines (aka search engine optimization). Unfortunately, but not surprisingly, that company did not set the world on fire. Since then, Chris has worked with some of the most well-known brands in the world (Hallmark, Sprint, Microsoft, 3M, others) as well as early-stage businesses and challenger brands. Over the last 15 years, Chris has had the opportunity to speak nationally on digital marketing and social media best practices. Speaking engagements include national marketing conferences, universities (KU, UMKC, NMS), Gallup’s AIM Institute, American Marketing Association, Business Marketing Association and many others.

Emily Keyes
Emily Keyes
Founder & CEO at The Talent Boom Group

Emily Keyes is a powerhouse in the global recruitment industry, renowned as a top-tier career matchmaker for executive-level creative, entertainment, and digital talent. As the founder of The Talent Boom Group, Emily bootstrapped the business in 2012, expanding its reach across three continents. Under her leadership, the company has achieved remarkable success, pulling in millions of dollars in profit annually while maintaining its status as a bootstrapped yet top-quality boutique recruitment firm. Emily's expertise lies in matching elite talent with the world's largest brands, advertising agencies, Fortune 500 companies, and scaling startups on a global scale. With a personal background spanning three continents, she is particularly passionate about assisting expat hires and nurturing expat talent. Based in Miami, Florida, Emily is not only a career matchmaker but also a dedicated business coach and mentor. Through The Global Business Coach, she helps business owners strategize their ventures and break free from emotional barriers to achieve success. Furthermore, Emily's role as a TV business judge and coach for over 300 start-ups and small businesses across the US has solidified her reputation as a trusted advisor in the entrepreneurial community.

Jordan Bell
Jordan Bell
Founder & CEO of Agency Bell

Jordan Daniel Bell is a sought-after advisor, consultant, speaker, educator, and expert contributor in the areas of digital marketing, technology, automation, and startup management. Jordan is the CEO of Agency Bell, a Digital Advertising Agency that leverages Machine Learning to build competitive advantages for high-budget digital brands. He has founded and launched several successful companies, consulted or advised startups in numerous industries, and has managed hundreds of millions of dollars in digital campaigns for Fortune level companies. Jordan was featured as an Executive Coach on Seasons 4 and 11 of "The Blox" (a Reality Competition for Entrepreneurs). Jordan is an expert on advertising, digital agencies, automation, and entrepreneurship. He is a proud husband, father, and an avid musician.

Lily Benitez
Lily Benitez
Owner & Founder of Blade Craft Barber Academy

Lilly Benitez, the owner and founder of Blade Craft Barber Academy has mastered her craft of barbering and customer service over the last 10 years in the salon industry. Bilingual in English and Spanish, she is committed to establishing BCBA as a staple in the industry. She has been searching the last few years for the right opportunity to target male-specific barbering education. After years of research and investigation across the country, Lilly has decided to build it herself. While the future could bring various locations nationally for Lilly's concept, she focused the start of her business in Dallas, Texas with the dream to create an elite level of barber training, and hopes to expand to provide many opportunities outside of Dallas. She wants to help share her wealth of knowledge with other like-minded entrepreneurs by offering coaching and consulting around business, barbershop and salon businesses, and shop education. Barbering and education are Lilly's passions, and she is committed to providing the best of both to her clients, students, and community.

Nemanja "Neman" Golubovic
Nemanja "Neman" Golubovic
Founder, CEO of Kale My Name

Nemanja Golubovic, an entrepreneur from Montenegro, is the CEO and Founder of Kale My Name, one of America’s most successful vegan restaurants. Upon its launch, his mission has been to transform how people eat by providing plant-based meals that contribute to human health and look after our planet. With few resources and opportunities available to him when he first arrived in the United States from Montenegro, Golubovic has worked hard to become a successful business owner and provide healthy options for those who want them.

Rich McCoy
Rich McCoy
Founder & CEO at Rivus Energy Consulting

Rich McCoy is the Founder and CEO of Rivus Energy Consulting, a leading authority in solar sales and renewable energy solutions. With a focus on empowering professionals in the field, Rich provides expert training in solar appointment setting, objection handling, and sales strategy development. Through Rivus Energy, he drives business growth with sales training, lead generation, and strategic partnerships, contributing to a more sustainable future.

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