Advanced Social Media Pay-Per-Click Philosophy (S10E2)

What you’ll see this episode:

If you’re not excited, you’re not paying attention!

Get ready for an exhilarating ride as we launch into the Bloxers' inaugural lesson. While you're getting comfy, they're plunging straight into the action with their very first daily challenge. Divided into pods of around 10 contestants each, they'll face off against their dedicated judge, putting their knowledge of the day's lesson to the test in a high-stakes showdown. Later on, the episode heats up as we reveal the first contenders for the Blox-Off, the season's ultimate showdown. Have you chosen your favorites yet?

There’s a lot of the cream of the crop here…

In the latest episode, the judges are pumped to guide contestants through their entrepreneurial journey. The first classroom session of the season kicks off with pay-per-click advertising and social media strategies. Contestants must decide if they're in a demand harvesting or creation phase for their ads, setting the tone for their campaign. Then, it's game time with a challenging fill-in-the-blank task on profit margins and customer acquisition costs. The reaction from the Bloxers is across the board, as some feel incredibly confident while others… well … let’s just say that they know they bombed. And the competition is stiff - as one contestant remarks, “There’s a lot of the cream of the crop here…”

Post-challenge, it's one-on-one time with the judges for a 15-minute strategy session. This is like your backstage pass to peek into real-life business coaching. As the intensity rises, the episode wraps with the announcement of our first seven pod winners, leaving us hanging for the nail-biting outcome of Season 10's first Blox-Off. Tune in to Episode Three to see how they all stack up!

Advanced Social Media Pay-Per-Click Philosophy

This lesson delves into the advanced strategies of social media pay-per-click (PPC) advertising, particularly focusing on whether to concentrate efforts on Google or social media platforms. It distinguishes between demand harvesting and demand creation, emphasizing the importance of tailored strategies based on customer awareness levels. Additionally, it outlines the common mistakes entrepreneurs make on social media and advocates for a balanced approach between value posts and harvest posts. The lesson also introduces the concept of "jab, jab, right hook" and stresses the importance of context in social media messaging. Furthermore, it explores the power of PPC advertising in hunting for customers, emphasizing scalability, limitless inventory, and methodical quantification. Finally, it addresses the early-stage mindset, discussing the importance of investing in social proof and optimizing ad campaigns for maximum effectiveness.

Key Takeaways From This Episode:

  1. Social media isn’t meant to be one giant commercial. It’s meant to be conversations (at scale).
  1. The 80/20 rule of value and harvesting essentially states that 80% of your posts should strictly give value, and 20% of them can be commercial and intended to sell your product.
  2. You’re super early. Your profit margins will only get better. Profit in the early stages is not as important as figuring out how to make and sell your product. Your repeat usage rates will go up as you get better at deploying a better product. Your cost of customer acquisition will go down because you’ll have more social proof (testimonials, ratings, reviews, community pictures/videos, thriving social media pages). So just bite the bullet in the early days to ensure you’ve got oxygen pumping into your system.
  3. Taking the time to match what you’re trying to say to the social media platform for which you’re saying it on is crucial.
  4. It’s dramatically easier to use hard number-oriented metrics that prove if we’re moving in the right steps and attribute our PPC efforts directly to our traction/sales

Get the latest episodes as soon as they drop

Subscribe now and never miss an episode.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow The Blox

Stay connected for all the latest entrepreneurship news, big announcements, and behind the scenes footage!

Want To Do More Than Just Watch The Show?

Would you rather be on it?

Watch The Full Unedited Consults

No items found.

Meet The Judges

Alex Golimbievsky
Alex Golimbievsky
Founder & CEO Early-Stage EdTech Venture - Tulsa, OK

Alex is a strategic executive with a proven track record for driving operational excellence and profitability. With a seasoned entrepreneurial spirit, Alex produces results by capitalizing on market insights, developing scalable sales and operational processes, and galvanizing teams toward ambitious goals. As a proven product and software leader, Alex specializes in developing scalable products that achieve user desirability and market viability. An accomplished leader, Alex establishes cultures of accountability, transparency, empowerment, and excellence. With a distinguished consulting background, Alex has a history of successful partnerships with tech startups, driving multimillion-dollar revenue increases. Notably, Alex has successfully led two organizations through acquisitions, showcasing exceptional leadership and business acumen.

Bryan Laughery
Bryan Laughery
Owner, ClearCut PR - New Jersey

Bryan Laughery is the founder and current Lead Publicist at ClearCut PR, and he’s using his past experience in communications and entrepreneurship to create more success for other entrepreneurs. Having failed at 7 businesses created the grit, determination, and lessons that allowed for 3 successful exits later in life. But, before all of that, it was a 12 year corporate communications career. “I’ve always wanted to be an entrepreneur to help others, and I knew that the lessons I’d learn from working in large companies would create a better entrepreneur in the long run.” Bryan says. In his personal life, Bryan spends time with his wife and his two sons where they live in New Jersey.

Heather Beck
Heather Beck
Owner, Heather’s Heroes - Draper, UT

Heather Beck, the dynamic entrepreneur behind K9 Lifeline and Heather's Heroes, has transformed canine care with her distinctive approach. Her training, boarding and daycare facility, K9 Lifeline, is not just another dog haven; it's an all-encompassing sanctuary where every dog feels welcome and loved. With Heather's Heroes, she invents and introduces practical, top-tier products and methods to pet owners, including the Sidekick leash—a groundbreaking tool that calms even the most excited, fearful and anxious dogs. More than a trainer, Heather is an educator, helping not just our furry friends but their human counterparts as well. She understands that a well-behaved dog is not merely the product of good training, but also of a knowledgeable and empathetic owner. Faced with hurdles, Heather exhibits resilience and determination. Her "failing forward" mindset encourages her to view setbacks as stepping stones, fueling her continuous innovation in the realm of animal care. Heather Beck is not just a name in the industry; she's a force of change, inspiring others with her empathetic approach and fierce commitment to making the world a better place for dogs and their humans.

Jonathan Fudge
Jonathan Fudge
Owner, YTE Events - Tampa, FL

A balloon artist and entertainer for a number of years, Jonathan Fudge is one of the absolutely youngest professional balloon artists to ever teach classes at worldwide balloon conventions. A master in his field, he has risen above and beyond many others in his field, learning from the best entertainers in the world on how to improve his craft. Standing on the shoulders of giants, Mr. Fudge is truly reaching greater heights every day. He has been seen in China, Belgium, Japan, Mexico, Bahamas, and all over the US. Most recently seen on the Tonight Show with David Letterman, Mr. Fudge has also been seen on the front page of the Wall Street Journal where they did an issue on him on October of 2008.

Marcy McKenna
Marcy McKenna
Award-Winning Inventor - California

Born into a family of inventors, Marcy recognized from an early age that inventing was their true calling. With a notable family legacy—Marcy’s Great Grandfather invented the delay mechanism for bombs in World War I—innovation seemed to run in her blood. However, it wasn't until 2010, when Marcy emerged as the winner of Kelly Ripa's invention reality show, "Homemade Millionaire," followed by another triumph on Edison Nation's "As Seen on TV" Product Search, that she fully committed to a career in inventing. Today, Marcy boasts a portfolio of over 35 products, sold across various renowned platforms such as QVC, Lowes, Bed Bath & Beyond, Sharper Image, and The Container Store. Currently, Marcy maintains a partnership with HSN, a home shopping powerhouse, where they continue to design and sell their signature Home & Travel product line—a collection of affordable luxuries crafted to keep consumers chic, stylish, and meticulously organized both at home and on the go.

Stephen & Simone Atunzu
Stephen & Simone Atunzu
Co-Owners of Tech-Key LLC - Atlanta, GA

Stephen and Simone Atunzo are the dynamic duo behind Tech-Key LLC, a leading provider of quality and affordable cabling, alarm, and CCTV solutions for both residential and retail consumers. With a passion for technology and a commitment to excellence, Stephen and Simone co-own and operate Tech-Key LLC, where they strive to deliver innovative solutions tailored to meet the needs of their diverse clientele. With their expertise and dedication, they ensure that every customer receives top-notch service and the latest in security technology to safeguard their homes and businesses.

See What Twitter Is Saying

Not Ready To Be On Our Show? But Still Looking For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Watch The Next Episode

Don’t miss out on the entrepreneurial rollercoaster ride! Tune in now to watch the next mind-blowing episode of The Blox and witness the fierce competition, invaluable lessons, and game-changing moments. Get your popcorn ready and join us for the adventure of a lifetime!