Long-Form Personal And Professional Branding Part 2 (S10E4)

What you’ll see this episode:

Episode 4 is on the horizon, and it starts with the second challenge of the season. Get ready to learn all the ins and outs about inbound marketing and personal branding through a grueling challenge and  multiple enlightening consultations where the judges drop their wisdom bombs. The highlight of Episode 4? The second Blox-Off showdown, promising a rollercoaster ride on the leaderboard as contestants unleash their A-game and leave you on the edge of your seat.

The judges are going to have a really challenging time…

The episode kicks off with the Bloxers gearing up for a challenge focused on personal branding. While some struggle to differentiate between personal and professional branding, others confidently express their brand identity with flair. Following the challenge, contestants receive individual consult sessions with their judges to ensure their grasp on the topic.

The night's Blox-Off is stacked with top-tier contestants facing a daunting task: presenting their inbound marketing strategy in just three minutes. All seven contestants shine on stage, leaving the judges thoroughly impressed and anticipating even tougher competition ahead. As one judge remarks, “the judges are going to have a really challenging time.” Rankings are announced, leading to some changes in the coveted red jerseys. As the night winds down, our Bloxers are still talking business and learning from each other - because the entrepreneurial grind doesn’t stop!

Long-Form Personal And Professional Branding

Today's lesson covers three key marketing approaches: Interruption Marketing (also known as Outbound Marketing), Inbound Marketing, and Permission Marketing. 

Interruption Marketing includes traditional methods like radio ads and billboards, while Inbound Marketing involves providing valuable content such as podcasts and blogs to attract customers. Permission Marketing focuses on obtaining contact information to continue conversations through channels like email newsletters and social media.

The lesson emphasizes the importance of owning attention through Inbound Marketing rather than renting it through Interruption Marketing. It also highlights the benefits of creating long-form content for thought leadership, brand solidification, and trust-building.

Additionally, the lesson delves into personal branding and the significance of presenting oneself online and in-person to align with one's vision and story. It stresses the importance of showcasing expertise, seeking press coverage, and networking authentically to build relationships and mindshare within industries.

Key Takeaways From This Episode:

  1. When you buy a billboard or a radio ad, it’s effective until you stop paying the bill. Then they take it down and it obviously stops working. This is “renting” your attention. Contrast that with the creation of a list, such as email list, social media followers, text message blast lists, etc. We can talk to the people on these lists for next-to-nothing, forever.
  2. “Inbound Marketing is FINDABILITY based on AUTHORITY based on AUTHENTICITY based on CONTENT based on PASSION.”
  3. Inbound marketing can be that passive answer to let your customers live inside of your marketing world for hours and hours.
  4. In the old days, if you wanted more sales - you bought more traditional advertising. But these types of communication are being rendered obsolete. Now, you want more sales - you make your content more creative.
  5. How you present yourself online, and in-person, should be carefully curated brands and personalities that push our vision and story in the right direction.

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Meet The Judges

Alex Golimbievsky
Alex Golimbievsky
Founder & CEO Early-Stage EdTech Venture - Tulsa, OK

Alex is a strategic executive with a proven track record for driving operational excellence and profitability. With a seasoned entrepreneurial spirit, Alex produces results by capitalizing on market insights, developing scalable sales and operational processes, and galvanizing teams toward ambitious goals. As a proven product and software leader, Alex specializes in developing scalable products that achieve user desirability and market viability. An accomplished leader, Alex establishes cultures of accountability, transparency, empowerment, and excellence. With a distinguished consulting background, Alex has a history of successful partnerships with tech startups, driving multimillion-dollar revenue increases. Notably, Alex has successfully led two organizations through acquisitions, showcasing exceptional leadership and business acumen.

Bryan Laughery
Bryan Laughery
Owner, ClearCut PR - New Jersey

Bryan Laughery is the founder and current Lead Publicist at ClearCut PR, and he’s using his past experience in communications and entrepreneurship to create more success for other entrepreneurs. Having failed at 7 businesses created the grit, determination, and lessons that allowed for 3 successful exits later in life. But, before all of that, it was a 12 year corporate communications career. “I’ve always wanted to be an entrepreneur to help others, and I knew that the lessons I’d learn from working in large companies would create a better entrepreneur in the long run.” Bryan says. In his personal life, Bryan spends time with his wife and his two sons where they live in New Jersey.

Heather Beck
Heather Beck
Owner, Heather’s Heroes - Draper, UT

Heather Beck, the dynamic entrepreneur behind K9 Lifeline and Heather's Heroes, has transformed canine care with her distinctive approach. Her training, boarding and daycare facility, K9 Lifeline, is not just another dog haven; it's an all-encompassing sanctuary where every dog feels welcome and loved. With Heather's Heroes, she invents and introduces practical, top-tier products and methods to pet owners, including the Sidekick leash—a groundbreaking tool that calms even the most excited, fearful and anxious dogs. More than a trainer, Heather is an educator, helping not just our furry friends but their human counterparts as well. She understands that a well-behaved dog is not merely the product of good training, but also of a knowledgeable and empathetic owner. Faced with hurdles, Heather exhibits resilience and determination. Her "failing forward" mindset encourages her to view setbacks as stepping stones, fueling her continuous innovation in the realm of animal care. Heather Beck is not just a name in the industry; she's a force of change, inspiring others with her empathetic approach and fierce commitment to making the world a better place for dogs and their humans.

Jonathan Fudge
Jonathan Fudge
Owner, YTE Events - Tampa, FL

A balloon artist and entertainer for a number of years, Jonathan Fudge is one of the absolutely youngest professional balloon artists to ever teach classes at worldwide balloon conventions. A master in his field, he has risen above and beyond many others in his field, learning from the best entertainers in the world on how to improve his craft. Standing on the shoulders of giants, Mr. Fudge is truly reaching greater heights every day. He has been seen in China, Belgium, Japan, Mexico, Bahamas, and all over the US. Most recently seen on the Tonight Show with David Letterman, Mr. Fudge has also been seen on the front page of the Wall Street Journal where they did an issue on him on October of 2008.

Marcy McKenna
Marcy McKenna
Award-Winning Inventor - California

Born into a family of inventors, Marcy recognized from an early age that inventing was their true calling. With a notable family legacy—Marcy’s Great Grandfather invented the delay mechanism for bombs in World War I—innovation seemed to run in her blood. However, it wasn't until 2010, when Marcy emerged as the winner of Kelly Ripa's invention reality show, "Homemade Millionaire," followed by another triumph on Edison Nation's "As Seen on TV" Product Search, that she fully committed to a career in inventing. Today, Marcy boasts a portfolio of over 35 products, sold across various renowned platforms such as QVC, Lowes, Bed Bath & Beyond, Sharper Image, and The Container Store. Currently, Marcy maintains a partnership with HSN, a home shopping powerhouse, where they continue to design and sell their signature Home & Travel product line—a collection of affordable luxuries crafted to keep consumers chic, stylish, and meticulously organized both at home and on the go.

Stephen & Simone Atunzu
Stephen & Simone Atunzu
Co-Owners of Tech-Key LLC - Atlanta, GA

Stephen and Simone Atunzo are the dynamic duo behind Tech-Key LLC, a leading provider of quality and affordable cabling, alarm, and CCTV solutions for both residential and retail consumers. With a passion for technology and a commitment to excellence, Stephen and Simone co-own and operate Tech-Key LLC, where they strive to deliver innovative solutions tailored to meet the needs of their diverse clientele. With their expertise and dedication, they ensure that every customer receives top-notch service and the latest in security technology to safeguard their homes and businesses.

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