How Entrepreneurs Scale By Using Systems (S12E3)

What you’ll see this episode:

Get ready for some serious action as the season's first Blox-Off takes center stage. Pod winners are gearing up to show off their skills and what they’ve learned about radical niching. Our judges will rank their performances, adding up scores from daily challenges and consult sessions to find the top three contenders. Plus, this episode begins our crucial lesson on systems and playbooks, essential for every entrepreneur.

How to replace yourself

Get ready for the first Blox-Off! Contestants are tasked with defining their niche and drawing a clear line in the sand. The pressure's on and the nerves are high, but these Bloxers are bringing their A-game. After an intense competition, we announce the first Blox-Off winner.

Following the stressful night, we catch some of the Bloxers engaging in heartfelt conversations about their professional journeys and personal stories, continuing into the next morning where we meet even more eager contestants.

Then, it's back to the classroom for a lesson on systems and playbooks, focusing on how to delegate tasks and replace ourselves in our businesses. The concept seems to resonate, but you'll have to wait until Episode 4 to see how they handle the challenge!

Systems & Playbooks 

In today's lesson, we dive into the critical skill of scaling a startup's human capital. We start by acknowledging the tendency for small business owners to become overwhelmed with day-to-day tasks, essentially working "in" their businesses rather than "on" them. The goal is to transition from being overwhelmed with tasks to working on higher-level CEO responsibilities.

To achieve this transition, we must understand the roles of the Technician, Manager, and Entrepreneur within the business. While all three roles are crucial, there is often a power struggle among them. However, as business owners, we must strive to move away from being the technician who does everything to being the entrepreneur who innovates and delegates tasks effectively.

We learn that systematizing tasks is key to freeing up time for more strategic activities. Systems, or playbooks, provide step-by-step instructions for tasks and ensure a predictable outcome. By systematizing tasks and empowering employees with clear processes, we can increase efficiency, reduce reliance on individual employees, and even prepare the business for potential sale in the future.

The process of creating and implementing a playbook is ongoing and requires prioritization, cultural change within the team, and a commitment to continuous improvement. Ultimately, the goal is to create a thriving business that can operate predictably without solely relying on the owner's presence, paving the way for growth and scalability.

Key Takeaways From This Episode:

  1. The main purpose of this class is to free up time for us to do CEO things. We need to have our eyes on the market; new products/services; financing growth; expansions; recruiting; culture building…etc… not day-to-day tasks.
  2. There are three ways to scale your business: technology, employees and the crowd.
  3. A lot of us right now are trying to be the technician, manager, and entrepreneur simultaneously. Don’t worry, we all essentially start out this way. But we need to realize that if we don’t solve this problem we are destined for a lifestyle business at best - which means you might as well have gone and worked for someone else with half the stress and risk.
  4. Systems are the step-by-step instructions to the person reading it so they can operate those tasks without you needing to be there. Those step-by-step tasks use videos, pictures, screenshots, screen recordings, audio recordings, outlines, links, etc. to explain to the person doing the task how it needs to be done. The goal of your systems is to produce a PREDICTABLE result.
  5. The playbook is designed to take you out of day-to-day tasks that require zero creativity. This allows the entrepreneur to be free so they can paint whatever brushstroke is necessary to grow or evolve.

Get the latest episodes as soon as they drop

Subscribe now and never miss an episode.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow The Blox

Stay connected for all the latest entrepreneurship news, big announcements, and behind the scenes footage!

Want To Do More Than Just Watch The Show?

Would you rather be on it?

Watch The Full Unedited Consults

No items found.

Meet The Judges

Casie Goldstein
Casie Goldstein
Owner, All Paws Retreat - Columbus, Ohio

Casie Goldstein is the innovative founder and owner of All Paws Retreat, a premier facility offering dog daycare, boarding, grooming, training, and nutrition coaching for pups of all sizes, shapes, and breeds. With a strong commitment to the safety and overall health of every dog, Casie ensures that both pets and their owners receive top-notch care through 24/7 online access, live webcams, detailed report cards, and more. As a seasoned business professional, Casie has a proven track record of identifying consumer needs, enhancing customer experiences, and leading process improvements to drive long-lasting solutions. She excels in cultivating lasting relationships, developing comprehensive strategies, and executing measurable campaigns to meet and exceed goals. A self-starter with a passion for continuous learning and innovative thinking, Casie consistently pushes the boundaries to develop new skill sets and elevate the pet care industry.

Dr. Universe Konadu
Dr. Universe Konadu
CEO, Universe Konadu - Jersey City, NJ

Dr. Universe Konadu, raised in the inner city of Dallas, TX, as the youngest daughter of a hardworking single mother, experienced the challenges of being a latch-key child. The idle time and lack of supervision led to academic and personal struggles, but her introduction to the arts, particularly spoken-word poetry, became a transformative force in her life. In 2008, driven by intuition and determination, she moved to New York City with just $22 and a dream. Overcoming numerous challenges, Dr. Konadu expanded her work from Texas to the tri-state area, marking the 10th year of her business. Passionate about making a difference, she uses creative arts to empower girls and women, helping them heal their past and turn their pain into personal power. Her vision is to inspire change and empower others to re-imagine their life's trajectory.

Emily June Wilcox
Emily June Wilcox
CEO at Emily Wilcox Coaching - Los Angeles, CA

Emily June Wilcox is a multi 7-figure CEO and Business Coach, Money & Business Mentor, and Podcaster, as well as the creator of Money Wound Medicine™. She is dedicated to helping women walk the joyous path to millions while being a mother of two. Emily has built two 7-figure businesses and a multi 6-figure business, all while raising two children and working just 20 hours a week—a feat accomplished through team building and healing her money wounds. Using her proven Money Wound Medicine™ healing program and personalized, hands-on business coaching, she enables clients to scale their businesses quickly while working less and enjoying life more. Emily has extensive experience with various business models and growth strategies and is an expert in energetics, using her intuition to guide clients into alignment. She has coached over 100 entrepreneurs to heal their money wounds, balance masculine and feminine energy, and align with the joyous path of conscious wealth. Her mission is to help women entrepreneurs build massive wealth while truly enjoying the present moment.

Henry Melton
Henry Melton
Owner/Operator at HM Safety Certifications - Las Vegas, NV

Henry “Hank” Melton is an American Red Cross LGIT and WSIT, and the Owner and Operator of HM Safety. As an American Red Cross Instructor and Instructor Trainer, he brings a rich background in education, communication, and recreation, serving Southern Nevada, Arizona, Utah, and California. Henry is also a seasoned professional in hospitality operations management, with extensive experience in luxury resorts, restaurants, nightclubs, and hotels. His diverse expertise ensures top-tier safety training and operational excellence across various high-end service industries.

Luke Wade
Luke Wade
Owner, KC Crew and MediaAlly - Kansas City, MO

Luke, an energetic and adventurous individual who’s always on the lookout for exciting new experiences in his city, started his business when he was frustrated by the lack of engaging activities and quality events. What began as a small initiative has blossomed into an incredible success story, with over 51,000 participants engaged in diverse activities like Sand Volleyball, Basketball, Pickleball, Cornhole, kickball, softball, and more, spanning the entire city. He also orchestrated one-of-a-kind events such as a Grilled Cheese Festival, an Underachiever’s Run, and a Zombie Crawl, attracting a staggering 16,000 attendees. These endeavors not only allowed Luke to leave his conventional job five years ago but also enabled him to foster a thriving, interconnected community. His once-small initiative now boasts four full-time employees, 40 part-time officials, and an office that has transformed into a bustling arena. Driven by his desire to make a positive impact, Luke is committed to helping others cultivate vibrant in-person and virtual communities. His dedication has earned him numerous accolades, including the 2018 25 under 25 Award from Thinking Bigger Business Media, the 2017 Innovation Partnership Program award, the 2017 Social Sports Industry Association Product Innovation Award, the 2016 Social Media Club Trailblazer of the Year Award, the 2014 Mayor Sly James’ Challenge Cabinet recognition, the 2014 Rising Star Award from NonProfit Connect, and the 2013 Urban Hero Award from the Downtown Council.

Michael Tate
Michael Tate
Founder & COO, Infinite Composites Technologies - Tulsa, Oklahoma

Michael Tate is the founder of Infinite Composites Technologies and a dedicated entrepreneur passionate about manufacturing and technology development. With a strong focus on sales, marketing, business strategy, and operational efficiency, Michael has extensive experience in securing funding through federal, state, and private grant institutions, as well as through commercial and government sales and private investments. His specialties include business development, operational structuring, quality assurance, communication strategy, fundraising, and product development. Michael excels in developing leads, nurturing relationships, and closing deals, while also organizing and developing processes to meet quality management standards. He successfully developed an AS9100D/ISO 9001:2015 quality management system from scratch and is adept at verbal and written communication across various marketing platforms. Additionally, he has a proven track record in capturing private and state grant funds, securing SBIR/STTR awards, and assisting with private capital raises involving venture capitalists and angel investors. Michael's expertise extends to start-up consulting, business model development, and overall business strategy, making him a versatile leader in the field.

Paul O’Brien
Paul O’Brien
CEO, MediaTech Ventures - Austin, TX

Paul O'Brien, known in the industry as SEO'Brien, is an esteemed online technology and startup veteran with a rich background in the search industry. Currently, he plays a pivotal role in Venture Capital Economic Development, supporting investment in entrepreneurs. Paul's passion for media innovation and investment led him to establish MediaTech Ventures, a venture development group focused on the media industry. As a former Venture Partner at Meaningful Ventures, he also founded and directs Funded House and serves as the Director of Founder Institute for Texas. With a seasoned marketing career that began at Yahoo! and HP, Paul has been instrumental in the early growth of notable startups such as (acquired by GoDaddy), Zvents (acquired by eBay's StubHub), and MicroVentures (Venture Capital). Despite his current focus, he possesses a strong technical background, having built websites in the '90s and continuing to produce content at Recognized as an influential voice in the industry, Paul was featured in the book "Online Marketing Heroes" and frequently speaks at startup and media conferences, sharing his insights and expertise.

Peter Busch
Peter Busch
Chief Strategic Officer, Flawless - Austin, TX

Peter Busch brings over 20 years of industry experience in film production, technology growth stage and go-to-market. He started his career in traditional 2D and 3D animation with Warner Bros. and Paramount respectively. He previously worked with computer vision company Image Metrics in 2007, where he was instrumental in the initial adoption of its facial animation technology, used in the Academy Award winner The Curious Case of Benjamin Button. Nominated in 2015, for a Scientific and Technical Academy award, Busch’s other notable accolades include Kong vs Godzilla, Horizon, Call of Duty, Madden, FIFA, Halo, and Destiny. Peter helped co-found facial animation B2B Faceware Technologies in 2012, helping expand its reach to nearly 4,000 studios in 90 countries around the world. The company’s technology was used on numerous projects in Film, TV, AAA Games, VR, AR, and MR before its acquisition by Facebank, Inc. in 2021. Known for his adeptness in crafting brand strategies, shaping corporate vision, orchestrating product releases, and implementing effective growth plans, Peter has also mastered press and marketing strategies. With a history of managing teams ranging from 5 to 45, he has achieved remarkable results, boasting over 170% revenue growth since 2019. Armed with a unique blend of artistic appreciation and technical prowess, he successfully marketed tech products, tools, and services to the realms of AAA Gaming, CG Animation, VFX, and Academia, fostering relationships with over 250 key industry accounts. Renowned as a speaker, Peter has delivered keynote presentations at international conferences and earned two SciTech Academy Award nominations, along with securing adoption by major entertainment franchises. Peter’s influence has extended globally, orchestrating B2B growth across 3,500 studios and academic institutions in 85 countries, culminating in an 8-figure exit collaboration with Facebank, Inc. in April 2021.

Tiffany Forsberg
Tiffany Forsberg
VP of Marketing and Co-Owner, Beyond Gourmet - Dallas, TX

Tiffany Forsberg is the VP of Marketing and Co-Owner of Beyond Gourmet, bringing over 25 years of luxury sales and marketing experience in the fashion and food industries. She leads the promotion of gourmet specialty items to top chefs, catering companies, and major food distributors nationwide. Committed to excellence in customer service, product quality, pricing, and education, Tiffany ensures that Beyond Gourmet offers food education sessions and menu consultations to chefs, as well as training for major food companies' sales teams. Leveraging her expertise in social media marketing, creative direction, and social networking, she enhances the brand's awareness and reach. Additionally, Tiffany pursues her passion for fashion and film as the founder of Tiffany Forsberg, a company specializing in jewelry design, celebrity styling, and film-TV production.

See What X (Twitter) Is Saying

Not Ready To Be On Our Show? But Still Looking For Additional Programming & Mentorship?

Check out our flagship program, BetaBlox. It's a multi-year education and mentorship program designed to help early-stage ventures start to take flight! Let us help you get to your first million dollars in sales.

Watch The Next Episode

Don’t miss out on the entrepreneurial rollercoaster ride! Tune in now to watch the next mind-blowing episode of The Blox and witness the fierce competition, invaluable lessons, and game-changing moments. Get your popcorn ready and join us for the adventure of a lifetime!