The competition is officially on, and the Bloxers are wasting zero time getting thrown into the deep end.
First up: growth hacking. But forget chasing viral moments or looking for some magical shortcut. The founders are learning how growth actually happens by understanding every step a customer takes from “Who are you?” to “Take my money.”
And because this is The Blox, they’re not just going to talk about the funnel. They’re going to walk it. Literally.
Their first challenge puts the founders inside the customer journey, where they’ll have to prove they understand what needs to happen at every stage and which strategies can keep people moving forward. Because getting attention is one thing. Knowing what to do with it is another.
Then come the judge consultations. The feedback gets honest, the assumptions get challenged, and the blind spots become a whole lot harder to ignore. For some founders, it’s confirmation that they’re onto something. For others, it’s the first sign that the business they walked in with might not be the business they leave with.
The famous Hotmail story might make growth hacking sound like finding one genius trick that suddenly sends your business into orbit. In reality, sustainable growth is usually much less flashy. It comes from testing ideas, paying attention to what the data tells you, and making small improvements over time.
The goal isn’t to stumble onto a viral moment. It’s to understand what moves people forward and keep doing more of what works.
Traffic, sales, and new customers matter, but they don’t tell you the whole story. Some of the most useful information lives in the steps between those bigger milestones.
Where are people dropping off? Where are they hesitating? What gets someone to move from interested to engaged, or from trying something to actually buying it?
Looking closely at each transition helps you find the places where a small adjustment could make a big difference.
Growth doesn’t stop when someone becomes a customer. Keeping the people you already have engaged can be just as important as attracting new ones.
Products and services that consistently deliver value become easier to return to, recommend, and build into a routine. The more naturally your business becomes part of a customer’s life, the more likely they are to stick around and tell other people about it.
Strong retention doesn’t just prevent customers from leaving. It can become a growth engine of its own.
Every step a customer takes with your business is an opportunity to either move them forward or accidentally lose them.
Take a closer look at the entire journey. Does your messaging make sense for what they need at that moment? Is the next step obvious? Is signing up or getting started unnecessarily complicated? Are you following up at the right time?
Instead of assuming the entire funnel needs an overhaul, identify the specific moments creating friction. Fixing one weak point can improve everything that comes after it.
A growth hacker’s job isn’t simply to get more eyes on a business. It’s to figure out what helps people take the next step.
That could mean changing a call-to-action, simplifying onboarding, adjusting an email sequence, testing a new message, or reconnecting with customers who have gone quiet.
Growth often comes from a series of small improvements rather than one massive breakthrough. Find where people stop moving, test a way to get them moving again, measure what happens, and repeat.
Looking for ambitious entrepreneurs who want to grow faster, earn social proof that builds trust, experience something truly unique, and join a community of 1,000+ thriving founders.
Andrea Furtick is a multifaceted creative force, renowned as a published author, fine artist, and toy designer. As the CEO of AGC Toys Inc., she pioneers innovative concepts in the realm of toy design, captivating audiences with her distinctive vision and craftsmanship. With a passion for storytelling and divination, Andrea is the creator of the Afro Goddess Divination Collection, a series celebrated for its spiritual depth and artistic beauty. Her work has garnered widespread acclaim, culminating in a contract with U.S. Games Systems Inc. in 2022, a testament to her enduring influence in the industry. In addition to her creative endeavors, Andrea is a dynamic keynote speaker, captivating audiences with her insights on art, spirituality, and entrepreneurship. Her engaging presentations have graced prestigious events such as The International Divination Event 2022 and the Northwestern Tarot Symposium 2022, solidifying her reputation as a thought leader in her field.
Bryan Laughery is the founder and current Lead Publicist at ClearCut PR, and he’s using his past experience in communications and entrepreneurship to create more success for other entrepreneurs. Having failed at 7 businesses created the grit, determination, and lessons that allowed for 3 successful exits later in life. But, before all of that, it was a 12 year corporate communications career. “I’ve always wanted to be an entrepreneur to help others, and I knew that the lessons I’d learn from working in large companies would create a better entrepreneur in the long run.” Bryan says. In his personal life, Bryan spends time with his wife and his two sons where they live in New Jersey.
Kanishka is a results-driven CEO, investor, and digital nomad whose superpower is turning curiosity into scalable companies. As the founder of YAMU, a performance marketing firm that takes full ownership of revenue growth, he helps brands jump from $30K/month to $1M/month by building high-converting funnels, crafting world-class offers, producing standout creative, and running ads that actually scale. He’s also a partner at Actual.VC, a deeptech venture fund backing the breakthrough technologies — in energy, biotech, materials, space, and sustainable infrastructure — that will define the next century. His work centers on identifying the inflection points where science meets scalability and accelerating innovators on the path to global impact. Named a Business First 30 Under 30, Kanishka combines entrepreneurial rigor with an explorer’s mindset. Whether he’s scaling brands, supporting philanthropic initiatives, or diving into a new continent with a backpack and a book, he’s committed to learning, communicating with intention, and expanding what’s possible for the teams and communities he serves.
Kelby McCan has built his life around helping people feel safe when the stakes are high. At 20 years old, he was selected for Air Force Special Warfare Pararescue, beginning a 10-year career that took him across four continents rescuing military personnel and civilians affected by natural disasters. Years later, Kelby found himself on the other side of a crisis. Just two months after purchasing a home in Port Aransas, Texas with his wife and newborn daughter, Hurricane Harvey devastated their property. During the rebuilding process, they discovered that portions of the home had been sold to them with unpermitted dwellings that couldn’t legally be rebuilt. With a mortgage to pay and rental income suddenly gone, Kelby returned overseas to contract in Africa while his family stayed behind. That experience changed the trajectory of his career. Determined to make sure other families had someone protecting their interests during one of the biggest purchases of their lives, Kelby studied real estate while overseas and became an agent. His mission was simple: provide the honest, relentless representation he wished his own family had received. The approach resonated. In his first year, Kelby represented a $2.2 million home and later secured contracts totaling $15 million in properties over a four-month period. Today, Kelby serves the Port Aransas market with the same mindset that defined his military career: protect the people who trust you, stay calm when things get complicated, and never quit when someone is counting on you. For Kelby, real estate isn’t just about selling property. It’s about making sure his clients never feel like they’re facing the biggest decisions of their lives alone.
Kristin Lee is a business manager who has focused on intricate international tax and business structures for a myriad of clients throughout her career. Kristin has over 20 years of experience in the industry, and has worked at some of the top business management firms in the world before starting KLBM. She has since built a skilled team sharing her passion for supporting ambitious figures looking to turn their dreams into fruitful and lifelong operations. Kristin has been named Hollywood Reporter’s Ones to Watch, Variety Magazine’s Elite Business Managers, and Billboard Magazine’s Top Business Managers in 2021, 2022, 2023 and 2024.
Luke, an energetic and adventurous individual who’s always on the lookout for exciting new experiences in his city, started his business when he was frustrated by the lack of engaging activities and quality events. What began as a small initiative has blossomed into an incredible success story, with over 51,000 participants engaged in diverse activities like Sand Volleyball, Basketball, Pickleball, Cornhole, kickball, softball, and more, spanning the entire city. He also orchestrated one-of-a-kind events such as a Grilled Cheese Festival, an Underachiever’s Run, and a Zombie Crawl, attracting a staggering 16,000 attendees. These endeavors not only allowed Luke to leave his conventional job five years ago but also enabled him to foster a thriving, interconnected community. His once-small initiative now boasts four full-time employees, 40 part-time officials, and an office that has transformed into a bustling arena. Driven by his desire to make a positive impact, Luke is committed to helping others cultivate vibrant in-person and virtual communities. His dedication has earned him numerous accolades, including the 2018 25 under 25 Award from Thinking Bigger Business Media, the 2017 Innovation Partnership Program award, the 2017 Social Sports Industry Association Product Innovation Award, the 2016 Social Media Club Trailblazer of the Year Award, the 2014 Mayor Sly James’ Challenge Cabinet recognition, the 2014 Rising Star Award from NonProfit Connect, and the 2013 Urban Hero Award from the Downtown Council.
Mary Smiley Ford, CRNA, RN, MSN, is the owner and founder of Smiley Aesthetics. She began her aesthetics career in early 2019 while working as an anesthesiologist. In February 2022, along with her identical twin sister, Carla, she launched Smiley Aesthetics as a two-person mobile toxin and collagen business in Nashville and Knoxville, Tennessee. In just over a year, Smiley Aesthetics has started five brick and mortar locations and nearly 100 mobile injectors in nine states, a number that grows weekly. Ford has been trained by some of the top providers in the country and continues to receive training. Carla Smiley Pierson, DNP, MBA, RN is an experienced, innovative, and business-savvy Registered Nurse with a proven track record of leadership in the hospital and healthcare industry across multiple disciplines. As the Co-founder and Co-owner of a successful medical aesthetics company that achieved over a million in revenue within its first year, Carla brings a unique blend of clinical expertise and entrepreneurial acumen to everything she does. Her diverse skill set spans critical care medicine, oncology, regulatory and accreditation standards, core measures, financial and clinical operations, and project implementation. With a Doctorate in Nursing Practice and an MBA, Carla is a dynamic consulting professional, committed to driving innovation and being a catalyst for change in the healthcare industry.
Meet Patrick Culpillari, a seasoned e-commerce expert whose leadership style is a powerful force of inspiration. Patrick believes that effective leadership should naturally energize people, infusing the soul with enthusiasm to the point that the contagion of his vision becomes unstoppable. Guided by four fundamental principles—Customer Obsession, Brand Passion, Excellence, and Creativity—Patrick brings a unique blend of strategic thinking and passion to the e-commerce landscape. Customer obsession is at the forefront of his approach, ensuring that every decision made is centered around providing exceptional value and satisfaction to customers. Patrick's brand passion is infectious, driving him to cultivate a genuine connection between consumers and the products or services he champions. He believes in excellence as a non-negotiable standard, consistently pushing boundaries to deliver top-tier solutions and experiences. Creativity is the cornerstone of his approach, infusing innovation into every aspect of the e-commerce journey. As a leader, Patrick's goal is not only to achieve success but to inspire and motivate those around him to aspire for more than they thought possible. His leadership philosophy encourages individuals to strive for success not merely because it is expected, but because they have been genuinely inspired to do so. Patrick's magnetic enthusiasm and commitment to these principles create an environment where personal and professional growth are not just encouraged but become inevitable.
Tyrone Hazen is the founder of Puffin Drinkwear, a company he launched in 2019 with a vision to create fun, innovative drinkwear products that make people laugh. In the process, he pioneered an entirely new product category. Under Tyrone’s leadership, Puffin Drinkwear has experienced rapid growth, earning recognition from Inc. Magazine as the Fastest Growing Company in Oregon and ranking #131 in the US in just four years. As the head of partnerships, Tyrone oversees business development and strategic alliances, working closely with stakeholders to expand market reach and build a loyal customer base. With over a decade of experience in entrepreneurship and product innovation, Tyrone holds a BA in Economics from UCLA. He is passionate about using his skills to create a positive impact on society, the environment, and collective consciousness, while fostering a culture of collaboration and community among his team and partners.
Don’t miss out on the entrepreneurial rollercoaster ride! Get your popcorn ready and join us for the adventure of a lifetime!
